Join Basque Culinary Center (BCC) Innovation’s workshop on New trends in product development – Consumer centered approach

Workshop description:
A diverse panel of researchers will showcase a range of strategies for gathering consumer insights. From Living Labs and online codesign to multimodal data collection, these experts will demonstrate how to effectively integrate consumer perspectives into the food product development process. Following the presentations, a roundtable discussion will address the key challenges and obstacles encountered in implementing these consumer-centric research methods. Participants will have the opportunity to share their own experiences and ask questions.